THE BENEFITS OF WEBSITE AND SEARCH ENGINE OPTIMIZATION
BOOSTS CREDIBILITY AND TRUST
Finding your website organically on the first page of Google is a huge boost to the credibility and legitimacy of your website.
Both to your potential clients, as well as Google's advertising algorithms in general.
HIGH RETURN ON INVESTMENT
Though it takes a long time to rank a page on Google, once your website has a good rank, you start to gain a large percentage of the organic search traffic for your relevant keyword and pages.
This makes search engine optimization a very high return on investment, as that traffic does not need to be paid for.
WORKS IN TANGENT WITH PPC
By combining search engine optimization and pay-per-click advertising, you are ensuring the maximum likelihood of a potential prospect clicking and navigating to your website.
This casts the widest possible net for all search traffic in your niche.
GAIN A COMPETITIVE ADVANTAGE
You instantly gain an advantage against any of your competitors who are not taking their own steps towards building their search engine optimization and Google ranking.
Every organic search and click that you gain is a potential client that you do not lose to competitors.
With a high quality and high converting website, you position yourself to the first and last stop for prospects.
RANK BETTER ON LOCAL SEARCHES
The higher quality your website is, the higher you rank in local searches. Google's algorithms also take your website quality into account when factoring bid costs for pay-per-clicks advertising.
A high quality website can literally save you money in your paid advertising.
IMPROVED ENGAGEMENT RATES
Search traffic from Google is consistently your highest converting source of traffic. Taking your keywords into account, search queries on Google are usually from highly motivated prospects actively looking to a solution to their problem.
By having a high ranked, and high quality website, you are able to take advantage of this and present your offer to your prospect in the most convincing way possible, and getting them to take action quickly.
LONG TERM MARKETING STRATEGY
Search engine optimization is a long term marketing strategy. It can take several months to increase a websites page ranking, but the investment is well worth it.
Once your website is ranking on Google search, your business instantly becomes the leading authority in your area.