THE BENEFITS OF SOCIAL MEDIA MARKETING
BRAND AWARENESS AND RECOGNITION
A social media presence allows clients more opportunities to discover your business and services. Especially when part of groups that are related to your industry.
By providing value you are able to maintain a recognizable presence online.
BUILD CREDIBILITY AND TRUST
Paid advertising, leveraging Google and Facebook's networks, is still one of the most cost effective options when it comes to reaching your prospective clients.rnrnThere are many levers allowing you to determine exactly what you want to spend and pay to acquire new clients.
ENGAGE WITH PROSPECTS AND EXISTING CLIENTS
There isn't a faster way to get instant traffic to your website than by utilizing paid advertising.rnrnWithin minutes, you can start gathering motivated customers looking for your solutions.
BUILD CUSCOMER LOYALTY
Paid advertising allows you reach prospects at all stages of the marketing funnel. From cold traffic who is not yet aware of their problem, all the way to the warmest traffic that is actively looking for a solution and has visited your website.
DRIVE TRAFFIC TO YOUR WEBSITE
PPC advertising can help optimize your SEO strategy as it allows you to instantly test keyword campaigns in real time, before efforts are made to implement those keywords into your long term SEO strategy.
HELPS WITH YOUR SEO STRATEGY
Not only are you able to attract a cold audience who has never heard of you before, through powerful algorithms, you are also able to retarget prospects who have visited your website, but have not taking action as yet.rnrnBy implementing a retargeting campaign, you are able to target these prospects specifically, and show ads directly to them, no matter where they go online. Essentially making it appear to them as if your company is everywhere they go, making it far more likely they will convert.
ALLOWS AN OUTLET TO SHARE COMPANY NEWS AND UPDATES
Social media is also a great place for press releases, special offers, or any important news or information regarding your services or your industry in general.
It's a great way to keep your interested clients informed and up to date.